Existing season ticket holders have until this Saturday, June 30, to renew their current seats for the 2012-13 campaign.

To date, 350 supporters have already signed up for the new season, including an encouraging number who haven't previously held a season ticket.

Sales are well on the way to matching last year's final total, but it is now looking unlikely that prices will be reduced as part of the 'We sell more, you pay less' scheme.

That means that prices look set to remain at £250 for adults and £100 for concessions (under 18s, students and over 65s) - still a significant saving on matchday walk-up prices.

"Season ticket sales represent our single biggest source of income, and the more of them we can sell, the bigger our budget for players and chances of having another successful season," said club director David Stoker today.

"We recognise that these are tough economic times and it's disappointing that the volume of sales hasn't allowed us to cut the prices, as we hoped to do.

"Nevertheless, we believe our season tickets represent good value for money and we'd appeal to anyone who has yet to renew to help us to build the strongest team possible by contacting us sooner rather than later."

Supporters can renew in person at the Stadium reception between 9am and 5pm all this week (9am to 8pm Thursday).

Alternatively, renewals can be completed over the phone between the same hours when paying by debit or credit card – call us on 01506 417000.